Blog

What’s the story (Morning Glory?) No this isn’t a post about Oasis however it might be worth mentioning … (What’s the Story) Morning Glory? completely changed the band’s trajectory: The album, at the time, became the third-best-selling LP in England’s history, topped only by the Beatles Sgt. Pepper’s Lonely Hearts Club Band and Queen’s Greatest...Read More

The channels and tools available to businesses and marketers have changed dramatically in the last 50 years. The fundamentals haven’t changed much at all.  Start with your customer in mind and work backwards. If you understand your customer and target audience it makes your marketing decisions and journey far simpler.   Invest time in profiling...Read More

Aberdeen and Grampian Chamber of Commerce has launched a new campaign to persuade businesses in north-east Scotland to source more products and services from within the region and in turn support fellow local firms. The aim is to retain more money in Aberdeen and Aberdeenshire and give the local economy a shot in the arm....Read More

Are companies too quick to change their branding or ditch an ad campaign? We take a look at how history can repeat itself. The old adage of holding onto something for long enough and it’ll come back into fashion seems truer today than ever. Perhaps it’s this age of austerity that we’re living in or...Read More